Here's the least you need to know:
Having a great bio and web copy is one of the most important things you can do in the early stages. And who can take all that hard work you’ve done, all that radio play from across the country and glowing media reviews and put that into a cohesive and media-grabbing press release? That what a writer can do for you!
A producer doesn’t just make you sound good, a producer also helps you develop your goals. Do you want to go to commercial radio or non-commercial radio? Or both and need to deliver a cohesive album that flows? A producer will be conscious of song times, your Cancon eligibility and more.
A radio tracker is the person who pushes you and your music to radio stations across Canada. A good radio tracker will listen to your songs, pick the single and direct you to the format that is most suitable for your music. Trackers are in contact with radio programmers on a daily basis and build solid relationships with them. They also have a database of stations and contacts that are constantly updated.
Contacting the media and obtaining press for your project is a tricky process and this is why you need a publicist. They have a database of media contacts (press, on-line publications, television) and know who to pitch for each project they take on. They can assist you in media training as well.
With every little thing you do, the clothes you wear, your hairstyle and the photographer you choose you send out a message to music directors, the media and your audience of what kind of an artist you are. You also convince them whether or not to listen to your music.
Every artist should have a website. Your website should contain a bio, links to your music and videos, social media links and your tour dates. Along with your music, your website is your calling card and should be easy to navigate. Social networking is incredibly important and is a great way for you to build a relationship with your audience. Don’t be lazy when it comes to posting on facebook, twitter, instagram, etc. And be creative with your posts!
As an independent artist, you really don’t need a manager until you get to a point where you are too busy to manage yourself. A manager is the point person for your career. They should have a huge database of contacts and should be able to connect you with the right people to take your career to the next level.
Perhaps the hardest part of being an artist is booking your own tours. It’s hard work. But every booking agent affiliated with an agency wants to know you have done just that. No one appreciates the work involved in securing dates for a tour unless they have done it themselves. A booking agent will get you paying gigs – but only if you have proved you can fill a room and make them money too.
We have all of these and more on our roster. Send us a line, send us music, send us links and let us know where you are in your career and we can tell you what you need and who you need next!