Christine Bode founded Scully Love Promo in March 2008, offering social media marketing and management, virtual assistance, proofreading & editing services. She works primarily with touring musicians and singer-songwriters and is proud to count Grammy winners, Juno winners and Canadian Folk Music Award winners among her clientele.
Christine utilizes Facebook, Twitter, YouTube, Pinterest, Instagram, WordPress and LinkedIn to increase her clients’ publicity and expand their audience. She is experienced with Power Editor created Facebook ads and Google ads for videos. She also uses CD Baby, ReverbNation, CBC Music, SOCAN and Radio Airplay among other music oriented sites. She will cut through the technology, establish your presence, evaluate your message & integrate your approach. Christine always has your best interests at heart. She will teach you ways in which to manage your social media as efficiently and strategically as possible, or, she can do it for you. She will go the extra mile to ensure that you have the knowledge to do your very best when it comes to your social media marketing strategy.
Indie Connectors constantly stresses the importance of social media in promoting yourself as an artist. If you are new to social media and can't afford to hire a team just yet, Christine Bode gives you some basic tips on how to get started and make the most of twitter as a social media platform.
Is Twitter confounding you? Are you overwhelmed by how to get started with using it and further, with actually building a strategically-targeted following there? Let me help. “Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.” It’s important that you know the basics before we begin so you can read about how to get started with Twitter here. If you’re comfortable with the basics, it’s time to figure out how to manage your Twitter account and how to build a strategically-targeted following there to optimize your experience and the benefits you’ll receive from using it.
I have compiled some Twitter tips and tools for my clients that I believe will be beneficial for you.
I also sometimes use ManageFlitter to figure out who is either inactive or not following you back on Twitter. Sign into your Twitter account and then sign into ManageFlitter and synch the two together by following the instructions. ManageFlitter will pull in all the people you’re following on Twitter. Check out those who are not following you back and unless they’re people you really, really want to follow anyway, unfollow them. Also check to see if people you’re following on Twitter are actually inactive and haven’t tweeted anything in more than a month. If this is the case, unfollow them. You can also use ManageFlitter to do a search for people that you’d like to follow using keywords, location, or other search parameters.
Ideally, you want to only follow people on Twitter who are active and who have a photo & bio, etc. and who tweet regularly…otherwise they’re not worth following. You can only follow up to 2,000 people on Twitter until you have almost as many followers and we always want to keep our ratio of Followers to Following at a healthy level. So, if you think you’d like to follow someone but they appear to not follow many people back, don’t follow them, but rather put them into a List and assign those people to a specific keyword for the List. Like Authors or Musicians. You can put them in the list so you can find them but don’t follow them if they don’t look like they’ll follow you back.
ManageFlitter will help you to cull all the people you follow who are inactive or not following back. It will also help you to Search for people in your region who would be interested in what you do and you can use it to preschedule your tweets to go out at specific times as well although I prefer Bufferapp for this because it’s so easy and offers suggestions for tweets as well. (Note: As of the end of August 2015, Bufferapp is retiring this feature.)
Recently, I discovered a great tool to use to unfollow more people at once than you can with ManageFlitter and to follow friends or followers of other Twitter users whose fans would be in your target demographic. To use it, you go to Tweepi and login to it using your Twitter account (or you can sign up and choose to use their free or paid versions. I’ve been using the free version).
When at http://tweepi.com/dashboard – you can choose
Got a role model and you want to follow who he or she is following?
FOLLOW FRIENDS or you can chose FOLLOW FOLLOWERS
You type in the Twitter handle… i.e. @CBCMusic and then click the button and Tweepi will pull in either all the friends or followers of CBC Music and you can decide who you want to follow based on their followers to following ratio and activity level.
What I like is that we can follow quite a few people per day and it’s super easy to click through the pages. I only follow people who have between 100 – 7,000 followers for my own profile based on the amount of followers I have. I also make sure that those people have tweeted within the past 3 days or less. Once we’ve followed a whole bunch of people and we still have a healthy followers/following ratio, we can then FLUSH out or unfollow all those who didn’t follow back. I’d give it at least a week to 10 days to allow people to follow back though before unfollowing them.
Follow people back!
In my humble opinion (as well as the opinion of many social media experts) if you’re not a household name yet, you’ll get a lot more followers on Twitter if you follow more people back. If I look at an account that is following way less people than are following it, I wouldn’t follow it because I’d assume that the person behind it wouldn’t follow back. If the person is famous and I really want to follow them, then I do. That being said, one of the things I also do for those I’m working with is put the people you follow back into a List according to a keyword so that you can later filter your Twitter feed to see only the tweets of those people…i.e. only music bloggers…you might want to connect with or people in certain cities, etc.
All of these things will help you to manage Twitter. It’s a super powerful marketing tool and you should definitely have more followers to share your career with! If you know of a great Twitter tip or tool that you’d like to share, please do in a comment on this post.