has worked with White Apple Tree,
Shiny Toy Guns, Kevin Fisher, Tiffany, Tumbleweed, Joey Clarkson, pingping (Robin Schulz), Paul Jefferson and more.
He was a staff writer for Island Music, Welk Group Polygram, George Tobin Music, Sony ATV, Ashstreet and McJames Music Inc.
2 BMI Millionaire Award, 5 times Platinum in Canada with Tiffany, 4 times in US, recent double gold in Germany with Robin Schulz (EDM).
Producer and Production
There are different definitions of a producer and production, based on genres of music. But for this purpose, here is my definition:
They are in charge!
Of course I am half way kidding, but not.
He or she is in charge of everything to make the song or songs, CD or EP, sound great and come in within budget. A producer should be someone that “gets you” because they need to help you corral songs/songwriters, musicians, background singers, studios, arrangements and help the artist come up with budget.
Have a Plan!
Make sure you have a plan. A good producer will sit down with an artist and go over the budget, find out a bit about them, where they are coming from and where they want to go.
I will usually pull out a guitar or keyboard and just play shit back and forth. Or grab a beat, or just listen to music for a bit. I’ll go to lunch or dinner with them. The goal is to create an opportunity to figure each other out. To know what makes them musically tick... what they love, what their strengths and weaknesses are. Weakness is not always a bad thing, weakness can make you beautiful. An artist perceived weakness could be their strength.
To finish up, a good producer should take your sound and make it different or better. It might be to create a crisp, sharp, in your face sound, or make it a smooth, velvety sound, or even sparse and deliberate sound. Whatever the style, the producer should be there to enhance the artist skills and even sometimes, help develop them. Big job, small rewards on the indie level, financially speaking, but so amazing when it comes out right!